What makes this site so special is that in 1934, the first JASC was held here. Located at the northern end of Oregon's most populated region, Portland has accessible resources, a rich natural environment, and extensive transportation systems. Consequently, it has attracted a growing number of entrepreneurs and companies, especially those producing software, athletic, and outdoor products, along with green technology industries. Portland is also known for its progressive values and has a long history of activism and civil protest. With regards to Japan, Japanese major businesses such as Yamasa, Sharp, and Ajinomoto have strong ties with Portland and the Japan-America Society of Oregon is one of the oldest in the United States. In Portland, delegates will immerse themselves into the modernity and tradition of the city and experience first-hand the legacy of JASC.